Entries by Phoenix3 Holdings

The Founder’s Guide to Making Tough Decisions

Serial founders understand a fundamental truth: the faster you make difficult decisions, the better off your company will be. The phrase “fail fast” isn’t just about pivoting — it’s about recognizing when something isn’t working and having the courage to act. Making tough calls is like anything else: the first time is the hardest, but […]

The Anatomy of a Challenger Brand

Founders are generally wired to seize opportunities. To build a better mousetrap, invent something new, expand a market. Yet certain new ventures tackle opportunities in a way that completely disrupts the status quo and, as a result, they earn the distinction of being known as a challenger brand. As we continue to build Phoenix3 Holdings […]

Tipping the Scale: The SG&A Inflection Point 

I was recently invited to be a guest on a podcast called “DealMakers” which features weekly interviews with entrepreneurs that have been successful at raising capital and securing acquisition transactions. One of the topics host Alejandro Cremedes and I covered was the roller coaster of capital needs at different phases of a start-up and the […]

He Sold A Company With A 900% Return To Shareholders And Has Now Created A $100 Million Fund To Support Growth Companies

Richard Schenkel’s story reflects the power of resilience, strong work ethics, and a boundless entrepreneurial spirit. He has been a founder and has now turned into an investor operator. In this exclusive interview, he talks in detail about building, scaling, and financing his companies. From his early beginnings in West Orange, New Jersey, to building […]

CONFESSIONS OF A THIRD ACT FOUNDER

I’m often asked about what drove me to become an entrepreneur and, lately, people are asking why I’ve decided to do it again.  So, I thought I’d share 10 words of wisdom and confessions on the topic of founder DNA…. Confidence To be an effective founder, you’ve got to be comfortable in your own skin. […]

How Baby Boomers’ Dining Expectations Are Radically Evolving

Phoenix3 Founder and CEO Richard Schenkel recently shared his insights with Forbes on the evolution of Baby Boomers’ dining expectations, noting, “We see tremendous value in leveraging technology to create dining experiences that are uniquely tailored to each individual’s tastes, health profile and lifestyle.” Read the full article here How Baby Boomers’ Dining Expectations Are […]

Total Food Service Cover Story: Richard Schenkel Forecasts Evolution of Senior Care Dining and Hospitality

Phoenix3 was founded on the principles of combining capital investment with industry expertise. With this in-depth cover story Richard shares that….. His business philosophy is grounded in taking calculated risks – aligning companies around strong values on growth-oriented missions to achieve success and build shareholder value. He explains that “It is a mistake to think that […]