Entries by Phoenix3 Collective

Boston to Lead Longevity Economy

Boston’s Next Growth Engine Won’t Be Another Lab. It Will Be Aging.  Phoenix3 Collective Founder and CEO Richard Schenkel is featured in the Boston Business Journal with his perspective on why aging may become Greater Boston’s next major economic growth engine. Drawing parallels to the rise of Kendall Square, Schenkel argues that the region has a unique […]

The Hidden Cost of Being Busy

I want to tell you something that took me longer to learn than it should have.  The biggest threat to revenue in most B2B businesses isn’t competition., pricing pressure or market conditions. It’s the quiet, cumulative drain of a team that is genuinely, exhaustingly busy doing things that don’t necessarily move the business forward. I […]

The Moment a Company Becomes Something Else

I have found that growth changes a company in ways that are easy to quantify on a spreadsheet, but much harder to see until the experience itself begins to feel different.  Early on, start-up decisions are guided by instinct, experience, and a very clear sense of what the company stands for. The founder is close enough to the work and […]

Accountability Will Define the Next Decade of Senior Living Dining

For decades, senior living executives have treated dining much like other amenities such as fitness or activities —  important to daily life but not consistently measured. Operators relied on intuition, occasional feedback and the belief that great culinary service was more art than science. However, as senior living communities evolve and residents and their families bring […]

Creating Momentum: A Founder’s Guide to Branding

Every industry, no matter how established, has room for brands bold enough to break the mold and redefine what great looks like. The ones that rise aren’t always the biggest; they’re the ones brave enough to think differently, act differently, and show up with purpose. That truth was on full display at the recent LeadingAge […]