Phoenix3 Announces Rebrand and New Acquisition in its Portfolio

Names have a lot of meaning, and therefore, power. Words describe and let potential business partners know what an organization is all about. To founder and CEO of Phoenix3 Richard B. Schenkel, the term “holdings” just wasn’t doing justice to the company’s shift from “strategic growth partner” to “active operator” in the onsite hospitality world. So, going forward, Phoenix3 Holdings is now Phoenix3 Collective…

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