Karen Lyon
Chief Marketing Officer
Karen Lyon is a visionary brand builder and skilled marketing strategist with decades of experience leading teams at iconic brands including Life Is Good, Pastene and Swarovski. She excels in transforming brands into market leaders and taking established brands to the next level. Karen has been recognized for her work leading integrated marketing functions spanning channel marketing, creative services, e-commerce, digital, brand architecture, public relations, and product innovation. At Unidine, Karen spearheaded a premium dining marketing strategy inclusive of rebranding efforts, signature program development, and customer acquisition campaigns to drive growth. A valued C-Suite leader, Karen fosters organizational agility that adapts to evolving market trends and consumer preferences.
She holds a B.S. in Marketing and Sociology from Bryant University and an MBA in Marketing from Bentley University.
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