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Chief Financial Officer

Eric Peabody is a result-orientated executive and business partner with a background of hands-on leadership in the Restaurant, Heath & Fitness, and Service industries. He specializes in scaling multi-unit businesses through building infrastructure and teams that support and deliver measurable improvements across multiple performance metrics.

A proven strategic and innovative leader and CFO with 20+ years of experience driving operational optimization, unit economics, and value creation for shareholders.

Eric has served as Partner and CFO of CDM Fitness Holdings, LLC for the last decade, one of the largest franchisees in the Planet Fitness system. During his stewardship, he was a key contributor on the Mergers & Acquisitions Team and was instrumental in the development and successful execution of a variety of growth strategies helping the business achieve 11x growth in unit count, and 22x in profitability.

Eric holds a B.S. in Business Administration from Framingham State University. Prior to starting his career, he served in the United States Marine Corps.